Endorsements by Sports Personalities
Famous sports personalities like Tiger Woods, David Beckham, Maria Sharapova, and Anna Kournikova have been able to use their fame in their respective fields to become successful endorsers of commercial merchandise such as mobile phones, watches, and jewellery.
Doing do has earned them millions of pounds worth of fees. By attaching their names and images to certain products and brands, the fans of these sports stars are then encouraged to purchase the items.
