Creating a Catchphrase That Will Resound With Customers
Any good ad campaign has a catchphrase that will make the product stick in the minds of potential clients. This catchphrase should capture the essence of the product and reflect what it should mean to people.
Catchphrase
For example, the diamond conglomerate of De Beers came up with the slogan, “A diamond is forever.” This perfectly conveyed the idea that their products, which are diamonds, are items that are both rare and timeless, so therefore desirable to have.
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